MILA / BRAND IDENTITY & PACKAGING
A little sweetness.
A lasting impression.
A warm, playful identity connecting an artisan cake shop’s packaging, printed menu and digital presence.
Self-initiated concept project · Fictional Brazilian cake shop
01 / THE BRIEF
Handmade care. A cohesive presence.
Mila is imagined as an artisan cake shop founded by an independent baker. The brief was to express the care behind each cake through a welcoming identity that works across packaging, printed materials and digital communication.
02 / THE CHALLENGE
Keep the warmth. Bring everything together.
The concept brings a personal, handmade business into one recognizable brand experience. The menu makes flavors easy to explore, while the campaign provides a clear invitation to order.
03 / CREATIVE DIRECTION
A palette drawn from sweetness.
Cream, guava pink and chocolate brown establish a product-inspired palette. Expressive lettering and a playful cake character add personality, balanced by generous spacing and clear typography.
Cream
#F9EBD7
Guava
#E67D76
Chocolate
#4A2E25
Soft pink
#F4C8C1
04 / PRINT COMMUNICATION
A menu made to help customers choose.
Product imagery, concise flavor descriptions and an ordering prompt create an easy-to-follow menu. Ingredient illustrations carry the character of the identity into a practical sales piece.
05 / DIGITAL CAMPAIGN
The same warmth, on screen.
The digital artwork carries the same colors, lettering and illustration into a campaign composition. Cake imagery leads, supported by a simple message and a visible invitation to order.
“Um bolo. Um carinho.” — A cake. A little care.
About this project
Project scope: brand identity direction, packaging mockups, flavor menu design and digital campaign artwork. This is a fictional concept project. The visuals are AI-assisted concept artwork and mockups; they do not represent commissioned client work, manufactured packaging or measured business results.
YOUR BRAND / YOUR NEXT CHAPTER
Make every touchpoint feel like your brand.
Need an identity that connects your packaging, print materials and digital presence? Share the brief and we’ll help define the next step.